Every new business wants to differentiate itself, to stand out from the crowd. It is a bit of a mystery, then, why so many websites for smaller cider companies proudly state that they are different because they don’t make sweet cider, unlike the big bad Big Players (you know who they are). So many cideries make … [Read more…]
There’s been talk lately about an “identity crisis” happening in the cider industry. Having recently spent the better part of a week with some thousand enthusiastic cider makers and drinkers, it isn’t really clear just what the fuss is about, but perhaps the perception of anxiety is related to American cider’s multiple personality complex. Is … [Read more…]
For someone whose years of formal schooling focused on things like the Krebs cycle and the shape of electron shells, little attention was paid to history. A plunge into the fascinating world of cider and orchards, however, has reveled just how closely intertwined the history of America and the history of American cider truly are. … [Read more…]