Every new business wants to differentiate itself, to stand out from the crowd. It is a bit of a mystery, then, why so many websites for smaller cider companies proudly state that they are different because they don’t make sweet cider, unlike the big bad Big Players (you know who they are). So many cideries make … [Read more…]
There’s been talk lately about an “identity crisis” happening in the cider industry. Having recently spent the better part of a week with some thousand enthusiastic cider makers and drinkers, it isn’t really clear just what the fuss is about, but perhaps the perception of anxiety is related to American cider’s multiple personality complex. Is … [Read more…]
A new election season seems to be upon us, bringing to this writer’s mind thoughts of laws and legislatures and just how they effect the growing cider industry. Alcohol has been a part of the American story from the very beginning, and an excise tax on it’s domestic production was the first ever imposed by … [Read more…]